Hi, I’m Christi Cass!
I help holistic practitioners market in alignment with what they value through heart-centered business and digital marketing.
But my journey to health and business coaching began much like yours: with a story of transformative healing.
I have been married to my husband, Skip, for 30+ years, and we live together in our “Forever Home” in NOLA. We have two grown children: Andrew (who’s now married to his wife, Michelle!) and Katie.
It was Katie’s accident that catalyzed my work as a health coach.
In 2013, Katie suffered a severe concussion that led to a challenging two-year recovery. (Even now, she’s discovering still-lingering effects along the gut-brain access.)
This happened while I was working through a Master’s degree program in Holistic Nutrition. But when we realized Katie’s recovery would require more substantial care, I quit the program in favor of getting my Health Coaching Certification through the Institute for Integrative Nutrition.
I started seeing clients in 2014 and became a certified health coach soon after.
I also began implementing my training with Katie’s recovery journey, in collaboration with her care team. Together we developed agreed-upon protocols to support the diet and lifestyle changes necessary for Katie’s full recovery.
Katie’s fourth (and final!) doctor realized my knack for creating and implementing holistic care plans that work.
And so it began…
I set out to make holistic healthcare more aligned with the heart.
I started by working with Katie’s doctor and quickly expanded my practice to work with Functional Medicine Doctors, Integrative Doctors, Chiropractors, and Family Nurse Practitioners.
Our collaboration worked well because we defined our “lanes” of practice: them as the medical expert, me as the holistic health coach.
That’s when I recognized the missing piece in this industry: Collaboration.
My work is founded on the belief that BOTH medical professionals + holistic practitioners are vital to healthcare.
We need to work together to support mutual clients getting (and staying!) healthy.
Because we have a shared goal: Real-world wellness that makes a difference.
That’s when Health Coach Protocols was born! But I didn’t stop there…
From Health Coach To Holistic Business Expert
Another missing piece within health and wellness is business coaching and marketing wisdom that’s specific to heart-centered business owners.
Heart-centered, meaning: People who prioritize what they value.
Business owners, meaning: People who make money on their own terms.
I want to be brutally honest here: I tried the cookie-cutter “webinar funnel” that’s marketed to us on repeat.
It worked… to build my REVENUE (not my PROFIT).
And that’s a problem.
Standard rules of marketing (and scaling) don’t regularly work for people who wish to create aligned and sustainable businesses.
That’s a bigger problem.
I believe we can change this paradigm.
In fact, I believe it’s already changing.
And I believe we can accelerate this change, together.
That’s exactly the work I do inside my 1:1 coaching and with the done-for-you programs I’ve created over 9+ years in business. It’s also what we explore each month inside my {free} mastermind community on Facebook!
I desire to consciously create work-life balance that allows me to prioritize caretaking for myself and my family, plus my passions for cooking delicious meals, enjoying boat rides on the Tchefuncte river, cross-stitching elaborate quilts, and practicing photography.
I desire this for you, too.
xo,
Christi Cass
